Sudhanshu Sekhar Dhir, Debasmita Panigrahy, Sharmila kumari Patnaik, Neha Gupta. Effect of Social Media Influencers on Brand Trust and Buying Behaviour among Gen Z Consumers in Eastern Odisha (Khordha, Cuttack, Puri, Jagatsinghpur, Kendrapara). IJHSBM. 2026;2(3):5-16. doi:10.62896/ijhsbm.2.3.02