SUDHANSHU SEKHAR DHIR; DEBASMITA PANIGRAHY; SHARMILA KUMARI PATNAIK; NEHA GUPTA. Effect of Social Media Influencers on Brand Trust and Buying Behaviour among Gen Z Consumers in Eastern Odisha (Khordha, Cuttack, Puri, Jagatsinghpur, Kendrapara). The International Journal of Humanities, Social Sciences and Business Management, [S. l.], v. 2, n. 3, p. 5–16, 2026. DOI: 10.62896/ijhsbm.2.3.02. Disponível em: https://ijhsbm.com/index.php/files/article/view/58. Acesso em: 30 jul. 2026.