1.
Sudhanshu Sekhar Dhir, Debasmita Panigrahy, Sharmila kumari Patnaik, Neha Gupta. Effect of Social Media Influencers on Brand Trust and Buying Behaviour among Gen Z Consumers in Eastern Odisha (Khordha, Cuttack, Puri, Jagatsinghpur, Kendrapara). IJHSBM [Internet]. 2026 Jul. 30 [cited 2026 Jul. 30];2(3):5-16. Available from: https://ijhsbm.com/index.php/files/article/view/58