2026-04-30T00:27:41Z https://ijhsbm.com/index.php/files/oai

oai:ojs.ijhsbm.com:article/4 2025-12-15T05:47:13Z files:ART

Democracy in the Digital Age: Opportunities and Challenges Km. Shiva Prahllad Gain Nihal Muneer Chandan Kumar Dubey B. Amarnath Reddy Suganya Govindaraj Digital democracy, political participation, e-democracy, misinformation, cybersecurity, online engagement Ten propositions concerning the impact of digital technology on democracy itself can therefore be postulated comprehensively as follows: The present world can be considered as the age of opportunities to build a better democratic society: It is IT support for political parties, freedom of information, and direct democracy. But on the same note, it comes with its difficulties, for instance, fake news, surveillance, polarization, and cybercrime. This paper provides the critical analysis on how technology affects democracy and whether or not this kind of democracy is a positive or negative development. Based on the literature review of this study, the participation of digital platforms in political processes, the repercussions of e-democracy, and the measures needed for the protection of democracy are presented. The conclusions made in the paper reveal that digital democracy is a promising phenomenon but its advancement relies on the conducive governance environment, appropriate legal regulation, and the citizens’ participation in the democratic process to avoid the weakening of democracy in a context of digitalisation. Sujata Publications 2025-02-27 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://ijhsbm.com/index.php/files/article/view/4 10.62896/ijhsbm.v1.i1.01 The International Journal of Humanities, Social Sciences and Business Management; IJHSBM: Volume 1, Issue 1, January-March 2025; 1-5 3049-3803 eng https://ijhsbm.com/index.php/files/article/view/4/7

oai:ojs.ijhsbm.com:article/5 2025-12-15T05:47:13Z files:ART

Digital Marketing Trends and Consumer Engagement: A Review Sanjay Kumar Suraj Mandal Bhupinder Bhyan Abhishek Pandey Rishikesh Mishra Adima Jain Digital marketing, consumer engagement, personalization, big data analytics, social media marketing, online consumer behavior One can definitely identify that the current digital marketing era has drastically influenced consumer relations and how companies communicate with them in the virtual world. That is why new tendencies like personalization, big data, social media, and interactive content have become new directions in consumer behavior and consumers’ loyalty to brands. Marketing has become more integrated into the digital landscape, making use of AI, Automation and data analysis in providing real-time convenience to the customer. However, there are some barriers that marketers experience which include data privacy issues, content overload, and shifting algorithms. This paper narrows the general topic of digital marketing to provide a more focused area of analysis by exploring the different theoretical frameworks and research publications concerning consumer engagement in the light of new trends in digital marketing. This position indicates that for business Players to thrive in competitive environments necessitates the use of innovative and customer-oriented marketing strategies. Sujata Publications 2025-02-27 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://ijhsbm.com/index.php/files/article/view/5 10.62896/ijhsbm.v1.i1.02 The International Journal of Humanities, Social Sciences and Business Management; IJHSBM: Volume 1, Issue 1, January-March 2025; 6-10 3049-3803 eng https://ijhsbm.com/index.php/files/article/view/5/8

oai:ojs.ijhsbm.com:article/6 2025-12-15T05:47:13Z files:ART

Income Inequality and Economic Growth: A Critical Review Shafiulla Basha Shaik Shaifali Garg Udaybhan Yadav SaiKoteswar Sarma Rahul Kailas Bharati Syed Jahangir Badashah Income inequality, economic growth, capital accumulation, human development, policy interventions, institutional factor Income inequality and economic growth has faced considerable discussion amongst the scholars in political economics literature. On one hand, it has been argued that income inequality stimulates economic growth through incentives to invest and create new businesses, on the other, the access to education, health and financial services are limited by inequality. This paper therefore aims to provide an overview of how current literature has attempted to answer the question on whether there is a relationship between income inequality and economic growth. This paper identifies factors that affect this relationship such as level of capital, human development, and institutions. Thirdly, the paper aims at identifying and establishing the ways the policy interventions can reduce the negative impacts of the income distributions on the growth of the economy. Studies show that the role of income inequality in growth rates also depends on some factors of economic development in countries. Future is needed in the form of policy that plays role in finding out the difference between level efficient and equitable. Sujata Publications 2025-02-27 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://ijhsbm.com/index.php/files/article/view/6 10.62896/ijhsbm.v1.i1.03 The International Journal of Humanities, Social Sciences and Business Management; IJHSBM: Volume 1, Issue 1, January-March 2025; 11-15 3049-3803 eng https://ijhsbm.com/index.php/files/article/view/6/9

oai:ojs.ijhsbm.com:article/7 2025-12-15T05:47:13Z files:ART

The Role of Teachers in 21st-Century Education: A Pedagogical Review Dr. S. Markkandeyan Arburim Iseni Nirmal Joshi Rahul Dadhich Shalini Rawat Tanya Soin Gaurav 21st-century education, digital pedagogy, technology integration, teacher training, critical thinking, student engagement The increased demand for learning in the 21st century has made it possible to call for a change in teaching methodologies and utilize technology in the teaching and learning processes suffices the need of the learners. Teachers nowadays do not just impart knowledge but are enablers, instructional designers, technical implementers who enable students to learn and teach and be problem-solvers. Information technology in classrooms such as; online learning, utilization of knowledge sharing application and artificial intelligence has revolutionized traditional learning methodologies. However, these advancements present a number of issues such as lack of digital literacy, lack of adoption and implementation of change, as well as lack of professional learning. This paper will focus on the analysis of teacher’s expectations, the implication of the advances in technology in Burris’ Seven Teaching Sins and the significance of professional development in teaching. Based on the literature review of this study, this paper establishes that 21st-century skills are important and that teachers should be provided with tools that can enable students to follow in their selflearning. Drawing from the results, one can infer that leadership for any academic training, teacher professional development, or increased institutional support plays a vital role for shaping the educators for the upcoming scenario in education. This goes further to show the need for joint admission and integration between the faculties of education, policy makers and researchers so as to develop unique and current teaching models. Sujata Publications 2025-02-27 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://ijhsbm.com/index.php/files/article/view/7 10.62896/ijhsbm.v1.i1.04 The International Journal of Humanities, Social Sciences and Business Management; IJHSBM: Volume 1, Issue 1, January-March 2025; 16-20 3049-3803 eng https://ijhsbm.com/index.php/files/article/view/7/10

oai:ojs.ijhsbm.com:article/9 2025-12-15T05:47:13Z files:ART

Cryptocurrency and the Future of Financial Markets: A Mini Review Suraj Mandal Subham Mandal cryptocurrency, financial landscape, blockchain technology, decentralization, and financial inclusivity The rapid evolution of cryptocurrency has significantly influenced global financial markets, raising questions about its potential role in the future financial landscape. This review explores the fundamental aspects of cryptocurrency, its impact on traditional financial institutions, regulatory challenges, and prospects for widespread adoption. The discussion covers the role of blockchain technology, decentralization, and financial inclusivity. While cryptocurrencies promise enhanced security, transparency, and efficiency, concerns regarding volatility, regulatory frameworks, and security threats remain. The paper concludes by highlighting future research directions and policy recommendations to navigate the evolving financial ecosystem shaped by digital assets. Sujata Publications 2025-02-27 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://ijhsbm.com/index.php/files/article/view/9 10.62896/10.62896/ijhsbm.v1.i1.05 The International Journal of Humanities, Social Sciences and Business Management; IJHSBM: Volume 1, Issue 1, January-March 2025; 21-27 3049-3803 eng https://ijhsbm.com/index.php/files/article/view/9/11

oai:ojs.ijhsbm.com:article/22 2025-12-13T10:52:19Z files:ART

Digital Storytelling and Its Influence on Contemporary Cultural Expression Km. Shiva Digital Storytelling (DS), cultural preservation, social advocacy, contemporary culture. In the digital age, storytelling has fundamentally transcended its traditional forms, evolving into Digital Storytelling (DS). This is a multimodal narrative style that combines personal narratives, multimedia, and digital platforms. This manuscript explores the profound connection between Digital Storytelling and contemporary cultural expression, highlighting its role in shaping, preserving, and disseminating cultural identities and narratives in an increasingly interconnected and globalised world. Utilizing theoretical lenses such as Media Ecology Theory and Cultural Identity Theory, the research examines how social media platforms (like TikTok, Instagram, and YouTube) foster the development and distribution of cultural content. Case studies illustrate the practical impact of DS in areas like cultural preservation, social advocacy, and the empowerment of marginalized voices. While presenting vast opportunities for creative freedom and cross-cultural dialogue, the manuscript also delves into the ethical challenges and technological barriers that content creators and communities must navigate. Ultimately, DS is argued to be an indispensable tool in modern narrative building, actively contributing to the fluid, dynamic, and ever-evolving nature of contemporary culture. Sujata Publications 2025-04-07 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://ijhsbm.com/index.php/files/article/view/22 10.62896/ijhsbm.v1.i2.01 The International Journal of Humanities, Social Sciences and Business Management; IJHSBM: Volume 1, Issue 2, April-June 2025; 01-06 3049-3803 eng https://ijhsbm.com/index.php/files/article/view/22/12 Copyright (c) 2025 The International Journal of Humanities, Social Sciences and Business Management

oai:ojs.ijhsbm.com:article/23 2025-12-13T10:52:19Z files:ART

The Role of Indigenous Knowledge Systems in Preserving Cultural Identity Tanya Soin Gaurav Indigenous Knowledge Systems (IKS), knowledge, practices, and beliefs Indigenous Knowledge Systems (IKS) represent the cumulative body of knowledge, practices, and beliefs developed by Indigenous peoples through deep, long-term interaction with their local environment. This manuscript examines the vital and multifaceted role of IKS in preserving the cultural identity of communities worldwide. Far from being relics of the past, IKS are presented as living knowledge systems that provide the ontological, epistemological, and ethical foundations for cultural continuity, self-determination, and resilience against forces of assimilation and globalization. The manuscript establishes a framework rooted in Holistic Theory and Relational Accountability, arguing that IKS is inseparable from a community's language, territory, and social structures. Case studies illustrate how IKS, particularly Traditional Ecological Knowledge (TEK), forms the basis for sustainable resource management, health practices, and art forms that define cultural uniqueness. Critically, the paper addresses the profound threats posed by climate change, biopiracy, and historical marginalisation. It advocates for community-led revitalisation efforts, the integration of IKS into education systems, and legal frameworks that recognize Indigenous peoples' intellectual property rights as essential measures for safeguarding both cultural identity and global sustainability. Sujata Publications 2025-04-07 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://ijhsbm.com/index.php/files/article/view/23 10.62896/ijhsbm.v1.i2.02 The International Journal of Humanities, Social Sciences and Business Management; IJHSBM: Volume 1, Issue 2, April-June 2025; 07-12 3049-3803 eng https://ijhsbm.com/index.php/files/article/view/23/13 Copyright (c) 2025 The International Journal of Humanities, Social Sciences and Business Management

oai:ojs.ijhsbm.com:article/24 2025-12-13T10:52:19Z files:ART

Ethical Reflections on Human–Technology Interaction in the 21st Century Rishikesh Mishra Artificial Intelligence (AI), Human–Technology Interaction (HTI), Deontology, Consequentialism, and Virtue Ethics. The rapid advancement of technologies such as Artificial Intelligence (AI), robotics, biotechnology, and pervasive connectivity has fundamentally altered the landscape of human life, creating a new environment defined by Human–Technology Interaction (HTI). This manuscript provides a comprehensive ethical reflection on this relationship in the 21st century. It moves beyond traditional concerns of privacy and security to address emergent, complex dilemmas related to autonomy, fairness, dignity, and accountability. The paper employs ethical frameworks, including Deontology, Consequentialism, and Virtue Ethics, to analyse the moral implications of technologies that are increasingly autonomous, opaque, and persuasive. Specific attention is given to the ethical challenges posed by algorithmic bias, the threat to human agency, the nature of digital labour, and the implications of transhumanism. Ultimately, the manuscript argues for the urgent need for a robust, multidisciplinary, and anticipatory ethical governance system that prioritizes human well-being, equity, and democratic values in the design, deployment, and regulation of emerging technologies. Sujata Publications 2025-04-07 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://ijhsbm.com/index.php/files/article/view/24 10.62896/ijhsbm.v1.i2.03 The International Journal of Humanities, Social Sciences and Business Management; IJHSBM: Volume 1, Issue 2, April-June 2025; 13-18 3049-3803 eng https://ijhsbm.com/index.php/files/article/view/24/14 Copyright (c) 2025 The International Journal of Humanities, Social Sciences and Business Management

oai:ojs.ijhsbm.com:article/25 2025-12-13T10:52:19Z files:ART

Language, Culture and Power: A Critical Analysis of Modern Communication Trends Sanjay Kumar Language, fundamental vehicle of culture, Cultural Hegemony, linguistic diversity Language is the fundamental vehicle of culture, yet it is simultaneously a contested terrain where power dynamics are continually established, maintained, and challenged. This manuscript presents a critical analysis of the intricate relationship between language, culture, and power within the context of contemporary communication trends, particularly the transformative influence of digital media and globalization. Utilizing Critical Discourse Analysis (CDA) and the concept of Cultural Hegemony, the paper investigates how modern communication accelerates linguistic evolution while simultaneously reinforcing deepseated power imbalances, notably linguistic hegemony favoring global languages like English. The analysis focuses on two primary theaters: the digital sphere (social media language, algorithmic bias) and the global economic arena (standardization, commercialization). Findings reveal that while digital platforms democratize content creation and foster linguistic creativity (e.g., slang, emojis), they also introduce new mechanisms of control through algorithmic curation and platform economics that favor dominant discourses. Ultimately, the manuscript argues that critical engagement with language in the 21st century is essential to challenge ideological normalization, advocate for linguistic diversity, and empower marginalized voices to achieve greater equity in the global communication landscape. Sujata Publications 2025-04-07 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://ijhsbm.com/index.php/files/article/view/25 10.62896/ijhsbm.v1.i2.04 The International Journal of Humanities, Social Sciences and Business Management; IJHSBM: Volume 1, Issue 2, April-June 2025; 19-24 3049-3803 eng https://ijhsbm.com/index.php/files/article/view/25/15 Copyright (c) 2025 The International Journal of Humanities, Social Sciences and Business Management

oai:ojs.ijhsbm.com:article/26 2025-12-13T10:52:19Z files:ART

Artistic Narratives as Tools for Social Awareness and Cultural Transformation S. Markkandeyan Artistic narratives, visual arts, literature, performance, film, and digital media Artistic narratives encompassing visual arts, literature, performance, film, and digital media are far more than aesthetic pursuits; they are profound, dynamic tools for fostering social awareness and catalyzing cultural transformation. This manuscript explores the central role of art in engaging public consciousness, challenging dominant ideologies, and promoting empathy that leads to societal change. It is argued that the power of artistic narratives lies in their capacity to operate outside the rigid confines of rational discourse, accessing emotional and subjective realms that compel audiences to confront uncomfortable truths and reimagine alternative social realities. Utilizing frameworks derived from Aesthetic Theory and Cultural Studies, the analysis focuses on the mechanisms through which art achieves its transformative goals: promoting empathy through identification, making the invisible visible through symbolic representation, and providing a space for counternarratives that challenge cultural hegemony. Case studies from social realism painting, protest literature, and activist digital art illustrate the tangible impact of these narratives on movements for civil rights, gender equality, and environmental justice. Ultimately, the paper affirms that artistic narratives are indispensable agents of cultural critique and a necessary precondition for durable, equity-focused social transformation. Sujata Publications 2025-04-07 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://ijhsbm.com/index.php/files/article/view/26 10.62896/ijhsbm.v1.i2.05 The International Journal of Humanities, Social Sciences and Business Management; IJHSBM: Volume 1, Issue 2, April-June 2025; 25-30 3049-3803 eng https://ijhsbm.com/index.php/files/article/view/26/16 Copyright (c) 2025 The International Journal of Humanities, Social Sciences and Business Management

oai:ojs.ijhsbm.com:article/27 2025-12-15T05:42:36Z files:ART

Impact of Social Media Engagement on Youth Psychology and Behaviour Rahul Kailas Bharati Social media platforms, communication medium, psychological landscapes and behavioral patterns. Social media platforms have become the defining communication medium for contemporary youth, fundamentally reshaping their psychological landscapes and behavioral patterns. This manuscript provides a comprehensive analysis of the multifaceted impact of social media engagement on young people, exploring both the significant risks and the potential benefits. The core argument is that social media interaction acts as a powerful social and psychological amplifier, accelerating trends related to self-identity, social comparison, and mental health. The analysis utilizes concepts from Social Identity Theory and Uses and Gratifications Theory to examine how platforms influence selfesteem, body image, and the development of interpersonal skills. Key psychological risks, including the fear of missing out (FoMO), cyberbullying, and the link between excessive use and anxiety/depression, are critically addressed. Conversely, the paper explores the benefits of social media in fostering community, facilitating self-expression, and providing access to supportive networks. Ultimately, the manuscript advocates for a nuanced approach to digital citizenship, emphasizing the critical need for digital literacy, parental guidance, and platform design that prioritizes psychological well-being over engagement metrics. Sujata Publications 2025-07-24 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://ijhsbm.com/index.php/files/article/view/27 10.62896/ijhsbm.v1.i3.01 The International Journal of Humanities, Social Sciences and Business Management; IJHSBM: Volume 1, Issue 3, July-September 2025; 01-06 3049-3803 eng https://ijhsbm.com/index.php/files/article/view/27/17 Copyright (c) 2025 https://creativecommons.org/licenses/by/4.0/

oai:ojs.ijhsbm.com:article/28 2025-12-15T05:43:06Z files:ART

Community Development and Social Inclusion: A CrossCultural Perspective Aravinda Muddasani Community Development (CD), Social Inclusion (SI), Participatory Action Research (PAR) Community Development (CD) and Social Inclusion (SI) are interconnected concepts essential for fostering resilient, equitable, and sustainable societies. This manuscript presents a cross-cultural perspective on these two frameworks, arguing that while the specific challenges and methodologies vary across global contexts, the fundamental goals of empowerment, participation, and the dismantling of exclusionary barriers remain universal. The analysis utilizes Participatory Action Research (PAR) as a methodological lens, emphasizing that effective CD must be grassroots-driven and locallydefined. The paper examines how diverse cultural norms—from the collectivist principles of many Indigenous communities to the individualistic structures of Western societies—influence the success and structure of SI initiatives. It critically addresses the role of culture in defining "the community" and "exclusion", highlighting issues such as caste-based marginalization in South Asia, racial exclusion in North America, and gender-based disparities globally. The manuscript concludes by advocating for a culturally competent and adaptive CD model that recognizes local knowledge, promotes horizontal (peer-topeer) learning, and leverages global knowledge while maintaining local ownership as the most effective path toward achieving profound andlasting social inclusion. Sujata Publications 2025-07-24 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://ijhsbm.com/index.php/files/article/view/28 10.62896/ijhsbm.v1.i3.02 The International Journal of Humanities, Social Sciences and Business Management; IJHSBM: Volume 1, Issue 3, July-September 2025; 07-12 3049-3803 eng https://ijhsbm.com/index.php/files/article/view/28/18 Copyright (c) 2025 https://creativecommons.org/licenses/by/4.0/

oai:ojs.ijhsbm.com:article/29 2025-12-15T05:43:28Z files:ART

Gender Stereotypes and Workplace Equality in Developing Economies Hamid Rasool gender stereotypes, employment, career progression, and equitable remuneration Developing economies are characterized by dynamic growth alongside profound social and structural inequalities. Among the most persistent barriers to inclusive growth are rigid gender stereotypes that significantly impact workplace equality. This manuscript analyzes the pervasive influence of these stereotypes on women's access to employment, career progression, and equitable remuneration in the context of developing nations. The core argument is that deeply ingrained cultural narratives— which dictate women's roles as primary caregivers and men's as sole providers—translate directly into systemic workplace discrimination, often reinforced by weak legal protections and informal sector dominance. The analysis draws upon social role theory and economic development models to illustrate how stereotypes restrict women to lower-paying, less visible sectors (horizontal segregation) and limit their ascension to leadership positions (vertical segregation). Critically, the paper addresses the specific challenges faced by women in the informal economy, where labor protections and gender-sensitive policies are virtually non-existent. Recommendations focus on intersectional policy reform, investment in grassroots women’s entrepreneurship, and mandatory corporate training to dismantle these stereotypes and harness the full economic potential of gender parity for sustainable development. Sujata Publications 2025-07-24 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://ijhsbm.com/index.php/files/article/view/29 10.62896/ijhsbm.v1.i3.03 The International Journal of Humanities, Social Sciences and Business Management; IJHSBM: Volume 1, Issue 3, July-September 2025; 13-16 3049-3803 eng https://ijhsbm.com/index.php/files/article/view/29/19 Copyright (c) 2025 https://creativecommons.org/licenses/by/4.0/

oai:ojs.ijhsbm.com:article/30 2025-12-15T05:43:49Z files:ART

The Unfolding City – Migration, Urbanization, and the Call for Inclusive Policy Shafiulla Basha Shaik socio-economic challenges, migration, inclusive policy responses The Global Imperative of Urban Growth The 21st century is defined by the rise of the city. More than half the world's population now lives in urban areas, a proportion that is rapidly increasing, particularly in developing nations. This relentless wave of urbanization is intrinsically linked to migration, both internal (rural-tourban) and international. While cities are rightly celebrated as engines of economic growth, innovation, and opportunity, this rapid demographic shift presents a complex mosaic of socio-economic challenges that test the very foundations of urban governance, infrastructure, and social cohesion. Our cities are at a crossroads. The promise of the urban dream—better jobs, better education, better lives—is often fractured by stark realities: strained public services, burgeoning informal settlements, rising inequality, and social friction. Addressing these challenges requires moving beyond fragmented, short-term fixes and embracing comprehensive, inclusive policy responses that recognize migrants not as burdens on the system, but as vital contributors to the urban fabric Sujata Publications 2025-07-24 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://ijhsbm.com/index.php/files/article/view/30 10.62896/ijhsbm.v1.i3.04 The International Journal of Humanities, Social Sciences and Business Management; IJHSBM: Volume 1, Issue 3, July-September 2025; 17-18 3049-3803 eng https://ijhsbm.com/index.php/files/article/view/30/21 Copyright (c) 2025 https://creativecommons.org/licenses/by/4.0/

oai:ojs.ijhsbm.com:article/32 2025-12-15T05:44:27Z files:ART

Education as the Engine of Change: Catalyzing Social Progress and Sustainable Development Arburim Iseni Social Change, Sustainable Development, Education for Sustainable Development (ESD), Critical Thinking, Global Citizenship, Social Justice, Lifelong Learning Education is universally recognized as a fundamental human right, yet its most powerful function lies in its capacity to serve as the principal engine for achieving Social Change and Sustainable Development. This editorial argues that a paradigm shift is necessary, moving education beyond mere knowledge transfer to cultivating critical thinking, ethical citizenship, and a commitment to collective action. Education is the primary tool for dismantling structural inequalities, challenging outdated social norms, and fostering the intercultural understanding required for a peaceful and just world. Crucially, the integration of principles from Education for Sustainable Development (ESD) is essential, linking learning outcomes directly to environmental stewardship and economic equity. Policy must prioritize lifelong learning, digital literacy, and curriculum reforms that empower individuals to be agents of transformation, not just passive recipients of information. Sujata Publications 2025-07-24 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://ijhsbm.com/index.php/files/article/view/32 10.62896/ijhsbm.v1.i3.05 The International Journal of Humanities, Social Sciences and Business Management; IJHSBM: Volume 1, Issue 3, July-September 2025; 19-21 3049-3803 eng https://ijhsbm.com/index.php/files/article/view/32/23 Copyright (c) 2025 https://creativecommons.org/licenses/by/4.0/

oai:ojs2.ijhsbm.com:article/33 2025-12-13T10:46:16Z files:ART

oai:ojs.ijhsbm.com:article/35 2025-12-15T06:05:27Z files:ART

Ethical Nationalism without Enmity: Comparative Lessons from North Indian Patriot Movements and Gandhian Sarvodaya Daksh Mohit Dahiya Ethical Nationalism, North Indian Patriotism, Sarvodaya, Ahimsa, Comparative Political Thought The paper reviews how ethical nationalism in India evolved by considering a moral trajectory of resistance starting with North Indian traditions of patriotic resistance as early as 1000 to 1857 CE up to Mahatma Gandhi Sarvodaya philosophy. It claims that the Indian nationalism has traditionally been not based on exclusionary hostility, but it is founded on an ethic of duty, restraint and compassion. The loyalty to the community as expressed through dharma-yuddha, moral courage, and defence of the weak and Bhakti ethics through the uprising of 1857 manifested a form of early opposition to the authority of the English colonialists in India, early opposition that was expressed by loyalty towards community instead of hatred towards other people. Gandhi later applied this tradition to other areas and made patriotism a principle of moral service based upon Satya (truth), Ahimsa (nonviolence), Swaraj (self-rule) arbitration and trusteeship. His Sarvodaya turned nationalism into seva (service) with welfare of everyone in mind, social unity, decentralization and moral self-control as values than political control. It is possible to state that the comparative analysis shows that pre-modern patriotism was used to protect identity with the help of honour, whereas Gandhi transformed it into a universal ethics of non-enmity, reconciliation, and global justice. Amidst the modern times era of populism, polarisation, and online animosity, this research is advanced as a pro-forma paradigm of plural democracies, which is called ethical nationalism. It concludes this by finding that Gandhian Sarvodaya provides a practical system of civic education, inclusive governance and peace-building, and that nationalism is a moral border as opposed to a law. Sujata Publications 2025-12-15 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://ijhsbm.com/index.php/files/article/view/35 10.62896/ijhsbm.v1.i4.01 The International Journal of Humanities, Social Sciences and Business Management; IJHSBM: Volume 1, Issue 4, October-December 2025; 1-14 3049-3803 eng https://ijhsbm.com/index.php/files/article/view/35/26 Copyright (c) 2025 The International Journal of Humanities, Social Sciences and Business Management

oai:ojs.ijhsbm.com:article/36 2025-12-15T06:05:27Z files:ART

The Intelligent Enterprise – Balancing Opportunity, Risk, and the Ethical Imperative of AI Adoption Mohammed Abdul Jaleel Artificial Intelligence (AI), Generative AI (GenAI), Responsible AI (RAI), Algorithmic Bias, Digital Transformation, Business Ethics, Workforce Reskilling The integration of Artificial Intelligence (AI) and Generative AI (GenAI) is rapidly redefining the commercial landscape, offering unprecedented Opportunities for operational efficiency, innovation, and personalized customer engagement. However, this transformative technology introduces significant Risks across data security, financial stability, and workforce disruption, alongside profound Ethical Implications concerning bias, accountability, and transparency. These editorial asserts that success in the AI-driven economy hinges not merely on technological adoption speed, but on the implementation of a rigorous, ethically governed framework. Businesses must move beyond pilot projects to integrate AI strategically, invest heavily in workforce reskilling, and proactively embed principles of Responsible AI (RAI) to preserve customer trust and mitigate substantial legal and reputational exposure. Sujata Publications 2025-12-15 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://ijhsbm.com/index.php/files/article/view/36 10.62896/ijhsbm.v1.i4.02 The International Journal of Humanities, Social Sciences and Business Management; IJHSBM: Volume 1, Issue 4, October-December 2025; 15-16 3049-3803 eng https://ijhsbm.com/index.php/files/article/view/36/27 Copyright (c) 2025 The International Journal of Humanities, Social Sciences and Business Management

oai:ojs.ijhsbm.com:article/37 2025-12-15T06:05:27Z files:ART

Sustainable Business Practices and Organizational Performance P. Surekha Sustainable Business Practices (SBP), Environmental, Social, and Governance (ESG), Organizational Performance, Shared Value, Competitive Advantage. The integration of Sustainable Business Practices (SBP), encompassing environmental, social, and governance (ESG) factors, is transitioning from a peripheral corporate social responsibility (CSR) activity to a core driver of competitive advantage and superior organizational performance. This paper briefly examines the impact of SBP on key performance metrics. It argues that sustainability efforts enhance financial outcomes by reducing operational risks and costs, improving brand equity, and attracting high-quality talent and investment capital. Ultimately, organizational performance in the 21st century is increasingly defined by the ability to create shared value for both shareholders and society. Sujata Publications 2025-12-15 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://ijhsbm.com/index.php/files/article/view/37 10.62896/ijhsbm.v1.i4.03 The International Journal of Humanities, Social Sciences and Business Management; IJHSBM: Volume 1, Issue 4, October-December 2025; 17-18 3049-3803 eng https://ijhsbm.com/index.php/files/article/view/37/28 Copyright (c) 2025 The International Journal of Humanities, Social Sciences and Business Management

oai:ojs.ijhsbm.com:article/38 2025-12-15T06:05:27Z files:ART

Customer Experience Management in the Era of Digital Transformation Kaushik Handique Customer Experience Management (CXM), Digital Transformation (DX), Omni-channel, Artificial Intelligence (AI), Customer Journey Mapping, Personalization, Data Analytics. Customer Experience Management (CXM) has been radically reshaped by the pervasive influence of Digital Transformation (DX), moving from a reactive support function to a proactive, data-driven strategic imperative. This paper asserts that successful CXM in the modern era requires seamless, personalized, and omni-channel interactions, underpinned by advanced technologies such as Artificial Intelligence (AI) and Machine Learning (ML). While DX offers unprecedented opportunities to map the entire customer journey and enhance service delivery, it also introduces challenges related to data privacy, personalization at scale, and maintaining the human touch. Organizations must strategically integrate technology, data analytics, and customercentric culture to deliver consistent, high-value experiences across all digital and physical touchpoints. Sujata Publications 2025-12-15 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://ijhsbm.com/index.php/files/article/view/38 10.62896/ijhsbm.v1.i4.04 The International Journal of Humanities, Social Sciences and Business Management; IJHSBM: Volume 1, Issue 4, October-December 2025; 19-20 3049-3803 eng https://ijhsbm.com/index.php/files/article/view/38/29 Copyright (c) 2025 The International Journal of Humanities, Social Sciences and Business Management

oai:ojs.ijhsbm.com:article/39 2025-12-15T06:05:27Z files:ART

Entrepreneurial Innovation and Start-Up Ecosystem Growth in Emerging Markets Durllav Borah Entrepreneurial Innovation, Start-Up Ecosystem, Emerging Markets (EMs), Frugal Innovation, Venture Capital (VC), Economic Development, Digital Transformation. Entrepreneurial Innovation is a powerful catalyst for economic development and diversification in Emerging Markets (EMs). This paper examines the dynamic relationship between local innovation and the accelerated growth of start-up ecosystems within these rapidly evolving economies. The core driver of this growth is the ability of local entrepreneurs to develop frugal and disruptive innovations tailored to solve unique, low-income market challenges (e.g., infrastructural deficits, limited connectivity, and accessibility issues). We argue that ecosystem growth requires strategic intervention—specifically, publicprivate partnerships focused on risk capital provision (Venture Capital, Angel Investment), incubation support, and robust regulatory frameworks that protect intellectual property while promoting ease of doing business. The success of these ecosystems is fundamental to achieving sustainable, inclusive growth that transitions economies from resource dependence to knowledge-based prosperity. Sujata Publications 2025-12-15 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://ijhsbm.com/index.php/files/article/view/39 10.62896/ijhsbm.v1.i4.05 The International Journal of Humanities, Social Sciences and Business Management; IJHSBM: Volume 1, Issue 4, October-December 2025; 21-22 3049-3803 eng https://ijhsbm.com/index.php/files/article/view/39/30 Copyright (c) 2025 The International Journal of Humanities, Social Sciences and Business Management

oai:ojs.ijhsbm.com:article/40 2026-04-10T09:58:34Z files:ART

Sustainable Agricultural Entrepreneurship in Assam: Trends, Challenges, and Research Gaps Mrinmay Bujar Baruah Agripreneurship; Sustainable Entrepreneurship; Assam; Agricultural Innovation; Rural Development Sustainable agricultural entrepreneurship has emerged as a critical pathway for addressing agrarian distress, environmental degradation, and rural livelihood vulnerability in developing regions. Assam, characterised by ecological fragility, smallholder dominance, and limited industrial diversification, presents a unique context for examining sustainability-oriented agripreneurship. This paper undertakes an extensive literature review of published research to synthesise existing knowledge on sustainable agricultural entrepreneurship in Assam. Drawing on studies from agricultural economics, entrepreneurship, sustainability science, and rural development, the paper analyses dominant trends, structural and contextual challenges, and persistent research gaps. The review reveals that agripreneurship in Assam is predominantly necessity-driven and resilience-oriented, with sustainability functioning more as an adaptive strategy than as a source of competitive advantage. Institutional constraints, environmental risks, and limited innovation ecosystems continue to restrict agripreneurial transformation. The paper concludes by identifying critical theoretical, methodological, and policy-oriented research gaps and proposes directions for advancing sustainability-driven agripreneurship research in Assam and comparable peripheral agrarian regions. Sujata Publications 2025-12-29 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://ijhsbm.com/index.php/files/article/view/40 10.62896/ijhsbm.v2.i1.01 The International Journal of Humanities, Social Sciences and Business Management; IJHSBM: Volume 2, Issue 1, January-March, 2026; 01-09 3049-3803 eng https://ijhsbm.com/index.php/files/article/view/40/31 Copyright (c) 2025 The International Journal of Humanities, Social Sciences and Business Management https://creativecommons.org/licenses/by-nc/4.0

oai:ojs.ijhsbm.com:article/41 2026-02-14T07:28:24Z files:ART

Project-Based Entrepreneurial Learning (PBEL): A Blended Model for Startup Creation in Higher Education Institutions Pravin Badhe entrepreneurship education, project-based learning, blended learning, startup creation, higher education, experiential learning Project-Based Entrepreneurial Learning (PBEL) represents an integrated pedagogical approach combining project-based learning with blended delivery (online and face-to-face instruction) to support startup creation within higher education institutions. This review synthesizes evidence from empirical studies and institutional case studies to examine PBEL's effectiveness, implementation mechanisms, and outcomes. PBEL integrates real-world startup projects, digital platforms, structured mentoring from faculty and industry experts, and incubation infrastructure to develop entrepreneurial competencies and support venture development across multiple stages: ideation, validation, prototyping, and scaling. Evidence demonstrates that PBEL significantly enhances entrepreneurial intentions, develops critical competencies, and supports startup creation, with participating students showing higher entrepreneurial intention compared to traditional lecture-based approaches. However, persistent challenges include curriculum design integration, faculty development requirements, resource constraints, and the fundamental difficulty of ensuring startup sustainability beyond the institutional support period. Future research priorities include longitudinal tracking of venture outcomes, comparative analysis of pedagogical models, and investigation of emerging technologies for scaling PBEL effectiveness. PBEL contributes substantially to transforming entrepreneurship education through systematic integration of experiential learning with institutional support ecosystems. Sujata Publications 2026-01-08 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://ijhsbm.com/index.php/files/article/view/41 10.62896/ijhsbm.v2.i1.02 The International Journal of Humanities, Social Sciences and Business Management; IJHSBM: Volume 2, Issue 1, January-March, 2026; 10-20 3049-3803 eng https://ijhsbm.com/index.php/files/article/view/41/33 Copyright (c) 2026 The International Journal of Humanities, Social Sciences and Business Management https://creativecommons.org/licenses/by-nc/4.0

oai:ojs.ijhsbm.com:article/42 2026-02-14T07:28:24Z files:ART

The Role of Identity and Self-Discovery in Contemporary Feminist Ranjana Kumari Feminism, identity, self-discovery, intersectionality, gender norms, autonomy, empowerment, agency, contemporary feminist movements, social change. This paper explores the role of identity and self-discovery in contemporary feminist movements, highlighting how personal identity and self-exploration contribute to the broader feminist discourse. Feminism, in its modern form, has evolved to encompass diverse identities, with a growing recognition of intersectionality, which emphasizes the interconnectedness of race, class, sexuality, and gender in shaping experiences of oppression and liberation. By examining the interplay between individual identity formation and feminist ideology, this study investigates how self-discovery processes allow women to reclaim autonomy and agency over their bodies, experiences, and choices. Through literature analysis, personal narratives, and case studies of contemporary feminist activists, this paper underscores the transformative potential of self-discovery in empowering women to challenge traditional gender norms and redefine their roles in society. The research also examines how these processes of identity development influence feminist strategies and goals, fostering a more inclusive and diverse feminist movement that prioritizes the voices of marginalized groups. Sujata Publications 2026-01-08 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://ijhsbm.com/index.php/files/article/view/42 10.62896/ijhsbm.v2.i1.03 The International Journal of Humanities, Social Sciences and Business Management; IJHSBM: Volume 2, Issue 1, January-March, 2026; 21-25 3049-3803 eng https://ijhsbm.com/index.php/files/article/view/42/34 Copyright (c) 2026 The International Journal of Humanities, Social Sciences and Business Management

oai:ojs.ijhsbm.com:article/43 2026-02-14T07:28:24Z files:ART

The Evolution of Feminist Identity: Intersectionality and Self-Discovery in the Digital Age Ranjana Kumari Feminist Identity, Intersectionality, Digital Age, Social Media and Feminism, Self-Discovery, Marginalized Voices, Digital Empowerment, Online Feminist Movements, Feminist Discourse, Gender and Technology The evolution of feminist identity has undergone significant transformations, particularly in the context of intersectionality and selfdiscovery in the digital age. With the rise of social media and digital platforms, individuals can engage in dynamic, public dialogues about feminism, challenging traditional narratives while embracing diverse perspectives. Intersectionality, a key framework for understanding the interconnected nature of social identities such as race, gender, class, and sexuality, plays a pivotal role in shaping how feminists navigate and express their identities. In the digital age, platforms like Twitter, Instagram, and blogs have created spaces for marginalized voices to be heard, influencing feminist discourse in real-time. This paper explores the intersection of feminist identity and digital technology, highlighting how the internet serves both as a tool for self-discovery and a means for collective empowerment. By examining the intersectional aspects of feminist movements online, the study reflects on how digital spaces contribute to evolving definitions of feminism and the complexities of self-empowerment in a rapidly changing global landscape. Sujata Publications 2026-02-15 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://ijhsbm.com/index.php/files/article/view/43 10.62896/ijhsbm.v2.i1.04 The International Journal of Humanities, Social Sciences and Business Management; IJHSBM: Volume 2, Issue 1, January-March, 2026; 26-29 3049-3803 eng https://ijhsbm.com/index.php/files/article/view/43/35 Copyright (c) 2026 The International Journal of Humanities, Social Sciences and Business Management

oai:ojs.ijhsbm.com:article/44 2026-02-14T07:28:24Z files:ART

Importance of Project-Based Learning for Pharmacy Education Pravin Badhe Smita D Madagundi project-based learning, pharmacy education, clinical competencies, medication therapy management, interprofessional education, CAPE outcomes, clinical reasoning, APPE preparation, competency development Project-based learning (PBL) has emerged as a transformative approach in pharmacy education, supporting the development of practice-ready graduates capable of delivering comprehensive pharmaceutical care. This review synthesizes empirical evidence published between 2020 and 2025 demonstrating that PBL significantly enhances learning outcomes, clinical reasoning, interprofessional collaboration, and professional competencies aligned with accreditation standards and contemporary practice demands. Meta-analytic findings show statistically significant improvements across all measured competency domains (p < 0.05), with particularly strong effects in clinical skills such as medication therapy problem identification, application of didactic knowledge to patient care, and clinical communication. Evidence further indicates that PBL improves interprofessional competence, readiness for interprofessional learning, and attitudes toward team-based care, with a pooled standardized mean difference of 0.41. Integration of medication therapy management scaffolding within PBL frameworks yields meaningful gains in student confidence and performance. Overall, PBL supports the development of instrumental, interpersonal, and systemic competencies through authentic clinical problem-solving, mentorship, teamwork, and structured competency assessment. These findings position PBL as essential pedagogy in modern pharmacy education. Sujata Publications 2026-02-15 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://ijhsbm.com/index.php/files/article/view/44 10.62896/ijhsbm.v2.i1.05 The International Journal of Humanities, Social Sciences and Business Management; IJHSBM: Volume 2, Issue 1, January-March, 2026; 30-39 3049-3803 eng https://ijhsbm.com/index.php/files/article/view/44/36 Copyright (c) 2026 The International Journal of Humanities, Social Sciences and Business Management

oai:ojs.ijhsbm.com:article/45 2026-02-14T08:54:51Z files:ART

Adoption of Traditional Agroforestry Systems and its SocioEconomic Contributions to Farmers in three Districts of Arunachal Pradesh (India), Lying Along Three Altitudinal Gradients Toku Bani Silikta Manchey Tonlong Wangpan Sumpam Tangjang traditional agroforestry, socio-economy, local farmers, Arunachal Pradesh Arunachal Pradesh, India, has a strong tradition of practicing agroforestry. A comprehensive socio-economic survey was carried out across three elevation ranges: 100 – 700 m above mean sea level (amsl) (Elevation I), 700-1400 m amsl (Elevation II), and 1400-2000 m amsl (Elevation III), located in three different districts of the state: Papum Pare, Lower Subansiri, and Kra Daadi. The households typically consumed seasonal vegetable and grain crops, selling any surplus. The fruit trees, firewood, timber, and other economically important trees were typically interplanted with vegetables and crop plants in a specific area of land. In Elevation I, a farming household earned an average gross income of at least Rs. 85,884 ha -1 Yr -1, followed by Rs. 1,29,512 ha -1 Yr -1 in Elevation III and Rs. 1,54,505 ha -1 Yr -1 in Elevation II. The net returns per household varied from at least Rs. 51,689 ha -1 Yr -1 in Elevation I to Rs. 1,13,954 ha -1 Yr -1 in Elevation III and Rs. 1,15,865 ha -1 Yr -1 in Elevation II. The research also found that raising livestock in traditional agroforestry systems can yield a substantial annual income of 1 lakh rupees or more, contributing significantly to the overall income. The study's findings indicate that traditional agroforestry plays a crucial role in improving the socio-economic status of local farmers. Furthermore, agroforestry offers opportunities for local communities, particularly women and young people. Sujata Publications 2026-02-15 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://ijhsbm.com/index.php/files/article/view/45 10.62896/ijhsbm.v2.i1.06 The International Journal of Humanities, Social Sciences and Business Management; IJHSBM: Volume 2, Issue 1, January-March, 2026; 40-50 3049-3803 eng https://ijhsbm.com/index.php/files/article/view/45/37 Copyright (c) 2026 The International Journal of Humanities, Social Sciences and Business Management

oai:ojs.ijhsbm.com:article/48 2026-04-10T11:17:59Z files:ART

Strengthening Agricultural Extension through Agripreneurship: Evidence from the Agri-Clinics and Agri-Business Centres Scheme in Rajasthan Ajaz Ahmad Ganaie Mandeep Kaur Sonia Kundra Aqueel Ahmad Pandith Agri-Clinics and Agri-Business Centres, Agripreneurship, Agricultural Extension Services, Rajasthan. The Agri-Clinics and Agri-Business Centres (ACABC) scheme was introduced by the Government of India to promote agri-entrepreneurship and strengthen agricultural extension services through private sector participation. The present study examines the growth, distribution and performance of the ACABC scheme in India with special reference to Rajasthan. The study is based on secondary data extracted from the ACABC database covering the period from 2002 to 2025. Descriptive statistical techniques such as percentages, ranking analysis and Compound Annual Growth Rate (CAGR) were employed to analyze trends in training and venture establishment. The results indicate that Rajasthan represents only 5.50% of the number of trained candidates and 4.88% of total ventures in India, with a strong concentration in livestock-based enterprises. The study highlights regional disparities and emphasizes the need for improved institutional support, credit access and diversification of agribusiness ventures to enhance the effectiveness of the scheme. Sujata Publications 2026-04-11 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://ijhsbm.com/index.php/files/article/view/48 The International Journal of Humanities, Social Sciences and Business Management; IJHSBM: Volume 2, Issue 2, April-June, 2026; 1-9 3049-3803 eng https://ijhsbm.com/index.php/files/article/view/48/39 Copyright (c) 2026 The International Journal of Humanities, Social Sciences and Business Management

oai:ojs.ijhsbm.com:article/49 2026-04-10T11:16:49Z files:ART

From Shadows to Spotlight: The Audacious Urban Women in ‘I.A.S. Today’ and ‘Sana’ Atul Jaryal Rakesh Kumar Feminist discourse, Identity, Indian English fiction, Urban women The representation of women in contemporary English fiction reflects a profound shift from passive portrayals toward narratives of autonomy, resilience, and socio-political engagement. This research paper examines the depiction of urban women in the novels I.A.S. Today and Sana by Prof. Vikas Sharma. Through a feminist and socio-cultural lens, the study investigates how the female characters in these works move from marginal positions within patriarchal structures to positions of agency and leadership. The analysis highlights how urban spaces, professional ambition, and moral conflicts become arenas through which female characters assert identity and challenge entrenched gender norms. The novel I.A.S. Today presents a narrative of social confrontation between corruption, morality, and personal ambition, featuring strong female characters navigating a complex bureaucratic and social environment. The research adopts qualitative textual analysis combined with feminist literary theory to interpret the narratives. It explores themes such as identity formation, gendered power structures, ethical resistance, and the transformation of urban female consciousness. Findings suggest that Sharma’s female characters transcend stereotypical roles and become active agents in social change, reflecting broader transitions in modern Indian society where women increasingly participate in public, professional, and political spheres. The study argues that the shift from invisibility to visibility—symbolized by the transition “from shadows to spotlight”—represents both literary evolution and societal transformation. The representation of these women challenges traditional patriarchal frameworks and offers an empowering vision of female autonomy in contemporary urban contexts. By situating these narratives within broader discussions of feminist discourse and urban modernity, this paper contributes to ongoing scholarship on gender representation in modern Indian English fiction. Sujata Publications 2026-04-11 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://ijhsbm.com/index.php/files/article/view/49 The International Journal of Humanities, Social Sciences and Business Management; IJHSBM: Volume 2, Issue 2, April-June, 2026; 10-14 3049-3803 eng https://ijhsbm.com/index.php/files/article/view/49/38 Copyright (c) 2026 The International Journal of Humanities, Social Sciences and Business Management