Impact of Social Media Engagement on Youth Psychology and Behaviour

Abstract

Social media platforms have become the defining communication medium for contemporary youth, fundamentally reshaping their psychological landscapes and behavioral patterns. This manuscript provides a comprehensive analysis of the multifaceted impact of social media engagement on young people, exploring both the significant risks and the potential benefits. The core argument is that social media interaction acts as a powerful social and psychological amplifier, accelerating trends related to self-identity, social comparison, and mental health. The analysis utilizes concepts from Social Identity Theory and Uses and Gratifications Theory to examine how platforms influence selfesteem, body image, and the development of interpersonal skills. Key psychological risks, including the fear of missing out (FoMO), cyberbullying, and the link between excessive use and anxiety/depression, are critically addressed. Conversely, the paper explores the benefits of social media in fostering community, facilitating self-expression, and providing access to supportive networks. Ultimately, the manuscript advocates for a nuanced approach to digital citizenship, emphasizing the critical need for digital literacy, parental guidance, and platform design that prioritizes psychological well-being over engagement metrics.